Marketing : An Introduction

Marketing : An Introduction

Description

Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.


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Details

Author(s)
Gary Armstrong, Philip Kotler
Format
Hardback | 672 pages
Dimensions
216 x 276mm
Publication date
01 Feb 2019
Publisher
Pearson Education (US)
Imprint
Pearson
Publication City/Country
United States
Edition Statement
14th edition
ISBN10
0135192129
ISBN13
9780135192122